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Keywords that are used most of the time to find www.all-paris-apartments website are these: Paris Apartments Holiday, Unterkunft Paris, followed by Holiday Apartments Paris and Apartments Paris that are also used to find www.all-paris-apartments in search engines.

The importance of a keyword refers to the relevance of the keyword appearing on a page. Several elements may influence the importance of the keyword. The presence of the keywords in the tags and titles is analyzed by search engines and bold and italic tags are evaluated as well, the percentage of the keywords in the texts and on pages is calculated.

In the event of calculating the relevance of the keyword, website internal elements such as presence of the keywords in meta tags (Keywords Description and tags) and also in H1, H2 and H3 heading tags are also considered. Internal linking, document form, used technologies are taken into account.

For what reason are these data so valuable?

The following table shows the analysis of the main page of www.cnn It was suggested that and how search engines could rank and crawl the mentioned website by using data about the internal factors of the domain.

It is how we obtained the list of keywords that will represent the main page of the website in SERPs. Afterwards, keywords importance was used to assess websites competitiveness for the concerned keyword. As to the keyword cost, it was raised by using public available data as well.

The table is meant to help webmasters improve their sites and to make the most of advertisement gains.